01 / Local content
Local pumpkin patch content
A local first video about nearby pumpkin patches, the kind of seasonal content that has nothing to do with a listing and everything to do with the towns they serve.
The creative approach
Local first content earns the follow before it earns the lead. When Amy and Heidi show up in the feed about pumpkin patches and fall days out, they become the agents everyone in town already knows and trusts.



