This case study dives into the social media strategy implemented for Sparta Living Magazine, focusing on Instagram and Facebook, to connect with the community in Sparta, New Jersey. The objective was to enhance local engagement, promote sponsors, cover town events, highlight businesses, share activities, and deliver timely news to the target audience.

Results: Increased engagement and reach to the people of Sparta, NJ. 29,213 accounts reached in 90 days. +48.2% increase in followers. 53,739 impression with a 148% increase. Top reached cities: Sparta, Hopatcong, and Newton. Average age ranges 25-54. 905 profile visits.

Target audience: Ages 35+ community of those residing in Sparta and Lake Mohawk.