This case study dives into the social media strategy implemented for Amy Lenosky and Heidi Byrne Real Estate, focusing on Instagram and Facebook, to connect with home buyers and sellers in the New Jersey area. The objective was to enhance local engagement, cover local events, highlight businesses, give real estate advice, and highlight their real estate skills.

Results: Increased engagement and reach to the people of North New Jersey. 3,684 accounts reached in 90 days. 1,465 profile visits in 90 days. Top reached cities: Sparta, Vernon and Newton. Average age ranges 25-64.

Target audience: Home owners and buyers in the North New Jersey area.