This case study dives into the social media strategy implemented for Garlic & Oil, focusing on Instagram and Facebook, to connect with local people in the area interested in home decor. The objective was to enhance local engagement and bring more customers into the gift shop. Additionally, the goal was to drive more sales to the website.

Results: Increased engagement and reach to the people of North New Jersey. 100,000+ accounts reached in 90 days. Top reached cities: Sparta, Hopatcong and Newton. Average age ranges 35-64.

Target audience: Women in Sussex and Morris County NJ.