01Develop the offer and bring in interest
We helped the owner shape the offer, then used Facebook ads targeting women ages 20 and older within 15 miles. Interested prospects arrive on the dedicated landing page.
We currently have only 2 more openings for the month of OctoberReserve your strategy callWe currently have only 2 more openings for the month of OctoberReserve your strategy callWe currently have only 2 more openings for the month of OctoberReserve your strategy callWe currently have only 2 more openings for the month of OctoberReserve your strategy call
All case studies
Aesthetics marketing case study
Arch and Crown Aesthetics
Cedar Grove, New Jersey
An offer. A conversation. An appointment.
We helped develop an offer, brought it to a local audience through Facebook ads, and connected the landing page to automatic text follow-up so interest had a clear path to booking.
25
Booked appointments in one month
Business reported. This is a booking count, not a count of completed treatments or a revenue figure.
The Facebook audience
Women ages 20+
Within 15 miles
A local campaign for the Cedar Grove business, paired with a focused landing page and a faster follow-up conversation.
The landing page
One offer. One clear destination.
The Facebook ad sends people to the Glass Skin Facial landing page rather than leaving them to search through a general website. The page brings the offer, treatment information, reviews, and booking action together.
Scroll inside the screen to see the whole page. Shown as captured; offers on the live page may change.
From inquiry to appointment
Keep the conversation moving.
02Text automatically after the inquiry
When a new lead submits their details, the automatic text starts the conversation right away. The follow-up is designed to improve speed to lead and reduce inquiries that go cold while waiting for a response.
03Follow up and arrange a time
If the lead has not booked, scheduled text messages continue the booking conversation. The owner can respond directly and work out an appointment time with the customer, with follow-up ending when they book or opt out.
Faster follow-up and fewer dead leads describe the campaign approach reported by the business. No response-time measurement or reduction percentage was supplied. Marketing text follow-up should respect consent and opt-out requests.
Watch the work
Four ways to get familiar.
Reviews, personality, treatment footage, and interviews complement the offer-led campaign. These are creative samples, not evidence that each video generated the reported bookings.
01 / Review video
Let the client tell the story
A client review brings a personal voice into the content mix. It gives prospective clients a way to hear about the experience from someone other than the business.
The creative approach
Review-led content supports the trust-building side of a campaign. It complements the offer without treating an individual review as a promise of results.
02 / Personality-led content
Esthetician Jeopardy
A familiar game-show format gives esthetician content a playful angle and puts the people behind the business in the spotlight.
The creative approach
Not every post needs to sell a treatment. A recognizable format gives the brand room to show personality alongside its promotional and educational content.
03 / Treatment video
A closer look at a treatment
Treatment-focused content lets prospective clients see the service rather than relying on a written description alone.
The creative approach
Showing the experience helps connect an offer to something tangible. It adds context for viewers who are still deciding whether to inquire.
04 / Interview video
The voice behind the business
An interview puts a human voice behind Arch and Crown and makes space for a more personal conversation about the business.
The creative approach
The interview format complements reviews, treatment footage, and playful content. Together, they give prospective clients more than one way to get familiar with the brand.
Ads, landing pages, and automations
Give interest a next step.
Our Morris County marketing agency helps businesses in Cedar Grove and beyond connect paid ads with a focused website experience and thoughtful follow-up.