Healthcare marketing case study
Westfield, New Jersey
Local practice. Worldwide interest.
Authority-building content, paid lead generation, and email nurturing worked together to support online sales and inquiries for Dr. Rosenfarb’s Westfield office.
Black Friday weekend 2025
$125,000
A business-reported sales result from Black Friday weekend 2025. This figure describes online sales, not ad spend, profit, or treatment outcomes.
Beyond New Jersey
The business reports countless leads, including people flying from around the world to Dr. Rosenfarb’s Westfield, New Jersey office for treatment related to macular degeneration and retinitis pigmentosa.
For this campaign, online sales and practice inquiries were different outcomes. Content supported authority, Facebook and TikTok ads brought in leads, and email marketing helped nurture that interest.
Sales and international interest are business reported. No numerical lead total or patient count was supplied. This case study describes marketing results, not medical effectiveness or a promise of similar results.
The marketing approach
TikTok · Facebook · Instagram · YouTube
Our TikTok, Facebook, Instagram, and YouTube content supported Dr. Rosenfarb’s authority. The focus was helping people become familiar with the doctor and his work before taking the next step.
Facebook ads · TikTok ads
Facebook ads and TikTok ads focused on generating leads. Paid campaigns complemented the content, giving interested people another way to discover the practice and inquire about care.
Email marketing
Email marketing supported the follow-up. Rather than relying on a single social post or ad, nurturing kept the conversation going with prospects considering their next step.
Watch the work
Three TikTok samples showing how doctor-led education, patient stories, and a clear explanation of the practice’s approach support audience interest.
01 / Doctor-led education
70,000
Views on this TikTok
User-reported view count, not a patient or inquiry total.
Dr. Rosenfarb speaks to people who have been told their vision will continue to decline. The practice’s message focuses on exploring options for long-term eye health and supporting retinal function, rather than simply monitoring vision loss.
The opening addresses a concern the audience already has. Speaking directly to that fear makes the content relevant, while the doctor’s explanation introduces the practice’s perspective in his own voice.
02 / Patient-story content
The practice shares Susan’s story of living with retinitis pigmentosa for nearly 20 years, including the loneliness and loss of independence she experienced. Dr. Rosenfarb describes reported changes in her visual function and invites viewers to a free masterclass about the practice’s approach.
The story begins with the person, not a list of treatments. Everyday details such as dim restaurants and missed invitations make the emotional impact tangible. The masterclass gives interested viewers a next step beyond watching the video.
03 / Treatment-approach overview
This video introduces the practice’s AcuVision Recovery System and its personalized approach. The practice describes options including photobiomodulation, alternating current stimulation, ophthalmic acupuncture, hyperbaric oxygen therapy, nutritional support, and eye exercises, alongside in-clinic, remote doctor-guided, and self-guided resources.
A question-led opening leads into a clearer explanation of what the practice offers. Naming the different care formats helps viewers understand the available paths and supports more informed follow-up inquiries.
These samples showcase marketing content. Patient stories, treatment descriptions, and clinical statements are presented by the practice and are not independently verified here. They are not medical advice or a guarantee of results.
Your next chapter
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