We currently have only 2 more openings for the month of OctoberReserve your strategy callWe currently have only 2 more openings for the month of OctoberReserve your strategy callWe currently have only 2 more openings for the month of OctoberReserve your strategy callWe currently have only 2 more openings for the month of OctoberReserve your strategy call
Nickie Marketing and Design
Moxie Salon and Beauty Bar

A private proposal for

Moxie Salon and Beauty Bar

A complete growth plan for your Towaco salon, built to fill chairs, grow your name locally, and turn your client list into repeat business. One monthly investment, every channel working together.

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$850 per month

The plan

Different ways to attract customers, all working together.

No single channel carries a salon. Social builds the audience, search catches the people already looking, ads bring in appointments on demand, and text, email, and reviews keep the momentum compounding.

Social media

  • 3 to 5 posts per week across TikTok, Instagram, and Facebook for maximum reach.
  • SEO captions, hashtags, and ongoing research into what is actually working in the beauty space right now.
  • The team sends us clips throughout the month, and we handle the editing, posting, and scheduling.
  • One monthly filming session with our professional camera, microphones, and lighting, so every month starts with a full bank of polished content.

SEO

  • Google Business Profile posts, updates, services, photos, and FAQs. An active profile is one of the biggest ranking signals Google uses for local searches, and it is often the first thing a new client sees before they ever visit your website.
  • SEO on your custom mini website, including blog posts and service pages, so Moxie shows up when people in Towaco and the surrounding towns search for a salon, colorist, or beauty bar.
  • Ongoing keyword research so every page and post targets the searches your future clients are actually typing.

Paid advertising

  • Instagram and Facebook ads, with a recommended budget of at least $20 per day.
  • Campaigns built around a specific offer, sending people straight to a dedicated landing page instead of a generic profile.
  • The moment someone claims the offer, they get a text message, so the lead is warm and followed up with instantly.
  • Results like 25 appointments in a single month are realistic at this spend when the offer and follow up are dialed in.

Text and email marketing

  • Timely text and email campaigns that bring past clients back and fill slower weeks.
  • Promotions, seasonal pushes, and rebooking reminders sent to the people who already love you.
  • Your client list becomes an asset that keeps paying off, instead of sitting untouched in a booking system.

Review generation

  • A simple, automatic flow that asks happy clients for a Google review at the perfect moment.
  • More five star reviews means higher placement on Google Maps, and Maps is where most new salon clients start their search.
  • Every review also becomes content we can reuse across your social channels and website.

The content mix

Four video styles that book chairs.

Every month we rotate through four proven content styles. Each one does a different job, and together they keep the feed fresh and the bookings steady.

Funny and relatable

Humor is what people share. A funny salon moment gets passed around group chats and stories, which puts Moxie in front of hundreds of local people who were not even looking for a salon yet. It builds personality and makes the team feel like people you already know.

Aesthetic and satisfying

Slow, beautiful clips of color melting, blowouts, and the space itself stop the scroll. These videos sell the feeling of being in the chair, which is exactly what makes someone save the post and book when they are ready for a change.

Educational talking head

Quick tips like how to make color last or which products actually matter position the team as the experts in Towaco. When viewers trust your advice for free, they trust you with their hair.

Before and after

Transformations are the strongest proof a salon can show. A dramatic before and after does the selling for you, because the viewer immediately pictures their own hair in the after shot.

Why work with us

The team behind the plan.

Anyone can promise results. Here is what we bring, and why the businesses we work with keep the partnership going.

01

Ten years in the game

A decade of marketing wins across local services, retail, restaurants, nonprofits, and real estate. We know what works, and more importantly, what doesn’t.

02

The credentials, too

Led by an MBA trained strategist. Every plan is built on real business fundamentals, not whatever trend showed up this week.

03

$125K in one weekend

One TikTok campaign we built made $125,000 in sales in a single weekend. We bring the same play to you.

04

Your competitors won’t wait

Every month you hold off, someone else is collecting the attention, the leads, and the clients that could be yours.

05

You don’t have time

You’re running a salon. We handle the strategy, the ads, the posting, and the follow up, so you can stay behind the chair.

06

One team, all channels

Social, SEO, ads, email, texts, and reviews under one roof, all pulling toward the same goal: booked chairs.

The math

Cheaper than hiring in house.

A part time hire at $20 an hour runs $1,600 a month, $19,200 a year, before a single benefit or payroll tax. Then they learn on your dime and leave for the next available job. Working with us, the whole plan costs less than that hire, and it actually gets done.

A part time hire at $20 an hour

  • $1,600 a month at $20 an hour for 20 hours a week, $19,200 a year, and that is before benefits and payroll taxes
  • You pay them while they learn on your dime, then the next job posting takes them away
  • Your office manager already has no time, so who trains and supervises one more person?
  • And you, the owner, definitely do not have time to manage a part time hire

Working with us

  • Ten years of experience and dozens of business owners we have worked with, so there is no learning curve on your dime
  • One team across social, SEO, ads, email, and reviews, not one person spread too thin
  • No benefits, no payroll taxes, no hiring, no HR, nothing extra to manage
  • A complete write off as a marketing expense
  • $850 a month actually lands cheaper than hiring in house

One investment. The whole plan.

$850 / month

Add another location, $850 per location

  • 3 to 5 posts per week across TikTok, Instagram, and Facebook
  • Monthly professional filming session included
  • Google Business Profile and mini website SEO
  • Text and email marketing to your client list
  • Automatic review generation
  • Ad campaign management (ad spend paid directly to Meta)
Email hello@nickiemarketingnj.com Text 973-229-4453

Prefer to talk it through? Call 973-229-4453